Here, in South Florida, especially in the communities I serve –  including Sunny Isles, Aventura, Bal Harbor, Bay Harbour, Miami Beach, Hollywood, Hallandale and Brickell – I find more often than not buyers and sellers overloaded with information

Buyers and Sellers spend too much time researching the Internet.

 They go to Trulia, to Zillow, to Realtor.com and they now have in their hands thousands of words explaining them the State of the Market and what their homes should sell for. Or what price should they offer for a new condo.

Is this leading them towards the right decision?

 If someone is not ready to buy or sell, he or she will always find a reason, even if it’s one the rest of us don’t think is a good one. 

What is the real goal?

 Isn’t the buyer looking for a home or a condo that will accomodate his or her needs. A home or a condo that will make him or her feel emotionally connected?  I wonder if too much information distracts them from their real goal …

Isn’t the Seller looking to sell so he can move forward? How much information does he need? Sold Comps, Competitive Listings, Realtor’s Experience and Marketing Capability – to mention the most important ones

In my opinion an excelent combination would be enough data to make a smart decision, leaving space for our emotions to kick in at the right moment. Successful companies gather the information and base their decisions looking at their spreadsheets and  listening to their hearts.

As always, I share the market information with my Sellers and Buyers for them to have an insight of what’s going on. And I suggest to them to ask themselves how they feel and to listen to their hearts at the time of making the decision to purchase or sell.

Are you in the market to Sell or Buy your condo or home? Send me a comment and I will assist you.